Meta advertising timing guide for residential pest control in Alabama — maximize ROI by aligning spend with pest cycles & CPM trends
Month-by-month budget allocation aligned with Alabama's pest pressure cycles and Meta CPM trends
Lowest CPMs of year. 12-20% below average. Build brand awareness. Promote annual subscription plans. Competitors still dark.
Termite swarms begin. First subterranean swarms after warm rain. CPMs still low. Target recent home buyers.
Termite swarm alerts. Peak awareness begins. Search volume up 215%. Fire ant emergence. Aggressive scaling starts.
Peak termite + real estate. WIR inspections surge. Home buying peaks. Highest ROI month. Push all campaigns hard.
Formosan termites swarm. Night swarms in Mobile/Baldwin. Mosquito control launches. Continue maximum investment.
Mosquito demand peaks. Stinging insects active. Real estate still strong. Maintain aggressive spend.
Summer pest bundles. Cockroach complaints peak. Mosquito services continue. Consistent demand across services.
Late summer + rodent prep. Begin rodent exclusion messaging. Spider complaints rise. Prepare fall campaigns.
Rodent exclusion campaigns. Second fire ant treatment window. Real estate secondary peak. Strong conversion month.
Indoor pest protection. Rodent searches up 86%. CPMs rising but competition low. Strong exclusion messaging.
CPMs spike 24%. But local competitors pause. Formosan "November surprise" swarms. Rodent peak. Strategic presence wins.
Retention focus. Annual contract renewals. "Pest-free holiday home" messaging. Prep January campaigns.
Termite swarms + real estate inspections create highest ROI window. Concentrate spend here.
Exploit low costs for brand building while competitors reset budgets post-holiday.
High CPMs but zero competition. Rodent + Formosan termite messaging wins market share.
Home service lead conversion by day — 57.5% of leads come Monday-Wednesday
Home service conversions peak during evening decision windows — 7 PM is highest converting hour
Evening decision window. Homeowners home from work researching solutions. 7 PM = 10.8% of all leads.
Morning research phase. High intent but longer decision cycle. Strong for termite bond inquiries.
Steady activity during lunch breaks. Mobile-heavy. Lower conversion but consistent volume.
Reduce bids 50%+. 41% of weekend calls unanswered. Schedule call ads during staffed hours.
Key pest cycles driving demand throughout the year in Alabama's humid climate
Facebook advertising costs by quarter — exploit January arbitrage, manage Q4 spike
Critical success factors for Greenway Pest Meta advertising in Alabama
78% of customers buy from the first company that responds. Only 0.1% of leads are engaged within 5 minutes. Automated SMS + immediate callback creates massive competitive advantage.
Front-load weekly budgets to Mon-Wed. Running ads Mon-Fri allows $20/day effective budget vs $14.29 spread across 7 days. Weekends see 41% unanswered calls.
When CPMs spike 24% in November, local competitors pause. Terminix and Orkin maintain presence, but Greenway can capture "local" preference while others go dark.